Forklift OÜ

FORKLIFT OÜ
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Forklift OÜ Privacy Policy and Cookie Policy

Valid from: June 26, 2025
Last updated: June 26, 2025

Forklift OÜ (registration code: 10914764, address: Jänesselja 18, Sauga 85008, Pärnumaa, Republic of Estonia, e-mail: liis.niitra@forklift.ee, phone: +372 5326 7099, website: www.forklift.ee) is committed to protecting your privacy and processing your personal data securely. This privacy policy provides you with information about how we collect, use, disclose and protect your personal data when you visit our website www.forklift.ee and interact with us.

Our goal is to ensure that your personal data is processed in accordance with the European Union General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable laws of the Republic of Estonia.

1. Definitions

  • FORKLIFT: Forklift OÜ.
  • Website: Forklift OÜ website www.forklift.ee.
  • Personal data: Any information relating to an identified or identifiable natural person (data subject).
  • Cookies: Small text files that are stored on your device (computer, phone, tablet) when you visit a website.
  • Controller: Forklift OÜ, which determines the purposes and means of processing personal data.
  • Authorized processor: A natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
  • Data Protection Officer (DPO): FORKLIFT employee who supervises the processing of personal data in the company. Contact details: Liis Niitra, phone +372 5326 7099, e-mail: liis.niitra@forklift.ee. For questions regarding the processing of personal data, you can contact the data protection specialist directly.

2. What personal data do we collect and process?

When you visit our website and interact with us, we collect and process the following personal data:

a) Data you provide to us directly:

  • First name
  • Surname
  • E-mail address
  • Phone number
  • Other data you enter into inquiry forms or when communicating with us (e.g. message content).

b) Data we collect automatically (through cookies and similar technologies):

  • IP address: Recorded both when sending requests and when visiting the website for security and web usage analysis purposes.
  • Device and browser information: Information about your browser type, operating system, device type, screen resolution, and device identifiers.
  • Browsing behavior data: Pages visited, time spent on the website, navigation between pages, links clicked, page scrolling, interactions on the website (e.g. button clicks).
  • Geographical location: General location information (city level) derived from the IP address.
  • Consent preferences: Your choices in the cookie banner and their timestamps.

c) Customer data and service user data (in addition to the above, if you are our customer):

  • Company name and registry code (for legal entity clients)
  • Address (for billing or service provision)
  • Bank account number (for making/receiving payments)
  • Service subscription and usage history
  • Customer communication data (emails, calls, inquiries)

    d) Data uploaded to servers by the Client:
    With respect to data that is uploaded to FORKLIFT servers by the Client, generated on FORKLIFT servers when consuming the service, or uploaded to the server by users of the Client's application(s), FORKLIFT is responsible for the data. authorized processor ja the controller is the ClientIn this case, we will process the data only on the basis of the Client's instructions and in accordance with the terms of the relevant agreement.

     

3. Purposes and legal bases for processing personal data

We process your personal data for the following purposes and legal bases:

  • Ensuring the website functions (necessary cookies):
    • Purpose: Ensure the basic functionality, security and user-friendliness of the website (e.g. managing system logs, login, security measures, managing cookie consent).
    • Legal basis: Our legitimate interest is to ensure the secure and proper functioning of the website. Consent is not requested for these cookies as they are strictly necessary.
  • Website personalization (preference cookies):
    • Purpose: Remember your choices and preferences (e.g. language preference, display settings) to provide you with a more personalized and convenient browsing experience.
    • Legal basis: Your consent, which you give in the cookie banner.
  • Web usage analysis and statistics (analytical cookies):
    • Purpose: To analyze website traffic, understand visitor behavior (e.g., which pages are visited, how long people stay on the website, what content is most popular), and improve the content and functionality of our website. We use Google Analytics 4 (GA4).
    • Legal basis: Your consent, which you give in the cookie banner.
  • Marketing and advertising personalization (marketing cookies / profiling cookies):
    • Purpose: Show you relevant ads on our and third-party websites based on your interests and browsing behavior. This includes remarketing, visitor segmentation, and profiling to identify people with similar interests. We use Google Ads (including remarketing), Facebook Pixel.
    • Legal basis: Your consent, which you give in the cookie banner.
  • Customer service and responding to inquiries:
    • Purpose: Communicating with you, responding to your inquiries (e.g. via the contact form), providing offers and providing customer support.
    • Legal basis:
      • Your consent: When you submit a request to us and provide your information voluntarily.
      • Our legitimate interest: To respond to your inquiries and provide effective customer service. Recording your IP address is necessary to manage system logs, ensure security, and prevent potential abuse.
      • Execution of the contract or taking measures before entering into the contract: If your request is related to the conclusion of a future contract or the performance of an existing contract.
  • Provision of services and performance of contracts:
    • Purpose: Managing orders, providing services, processing payments, providing customer support, and managing customer relationships.
    • Legal basis: Fulfilling a contract with a customer or taking measures before entering into a contract.
  • Fulfillment of legal obligations:
    • Purpose: Fulfillment of accounting, consumer dispute resolution and other legal requirements.
    • Legal basis: Compliance with a legal obligation.

4. Recipients of personal data (third parties)

We will only share your personal data with third parties if it is necessary for the purposes mentioned above and to a strictly limited extent. Our processors are required to ensure appropriate safeguards when processing personal data.

Your data may be transferred to the following third-party processors:

  • Email service provider: Forklift OÜ uses Google Workspace email services to manage email correspondence between us and you.
  • Customer Relationship Management (CRM): We use a customer relationship management system to manage your inquiries and communications, your contact details are stored in this system.
  • Website hosting and information technology service providers: If this is necessary to ensure the functionality of our website or to ensure data hosting, data may be transferred to our IT partners. These partners process the data strictly according to our instructions.
  • Analytics service providers:
    • Google Ireland Limited: Regarding Google Analytics 4 (GA4) When using this website, data (e.g. IP addresses as anonymous identifiers, browsing behavior) may be transmitted to Google for analysis purposes.
  • Advertising service providers:
    • Google Ireland Limited: Regarding Google Ads service (including remarketing), data may be transferred to Google to show you relevant ads.
    • Meta Platforms Ireland Ltd.: Regarding Facebook Pixel By using it, data may be transferred to Meta to show you relevant ads on Facebook platforms.

Transfer of data to third countries (outside the EU/EEA):
If any of our processors (e.g. Google, Meta) are located outside the European Union or the European Economic Area (EU/EEA), in particular the United States, your personal data will only be transferred if appropriate safeguards are in place. Such safeguards include the Standard Data Protection Clauses (SCCs) approved by the European Commission and/or the EU-US Data Privacy Framework (if the service provider is certified under this framework) together with additional security measures necessary to ensure data protection in accordance with the requirements of the GDPR.

5. Security and data access

We implement appropriate physical, organizational and information technology security measures to protect your personal data against accidental or unlawful destruction, loss, alteration or unauthorized access and disclosure.

Access to your personal data is limited to FORKLIFT employees who need the data to perform their duties and provide customer service. All employees are subject to a confidentiality obligation.

6. Data retention

We will retain your personal data for as long as necessary to fulfill the purpose for which the data was collected, or as long as you have an active relationship with Forklift OÜ.

  • Data related to customer communication and inquiries (name, email, phone, IP address, content of the inquiry) is generally retained for up to 3 years after the last contact so that we can answer follow-up questions or manage potential disputes.
  • System logs, which include IP addresses, are retained for 90 days for security and system stability purposes.
  • Data collected through analytical and marketing cookies (e.g. Google Analytics data) is retained in accordance with the data retention policies of the respective service provider, but we strive to keep it for the shortest possible time (e.g. setting the data retention period for GA4 to 14 months, where possible).
  • Information requiring longer retention (e.g. accounting data, should it arise) will be retained in accordance with the law (7 years).

7. Your rights

You have the following rights in relation to the processing of your personal data:

  • Right to access data: You have the right to obtain confirmation as to whether we are processing your personal data and to receive a copy of the data being processed.
  • Right to rectification of data: You have the right to request the correction of inaccurate personal data and the completion of incomplete personal data.
  • Right to erasure (“right to be forgotten”): You have the right to request the erasure of your personal data under certain conditions, for example if the data is no longer necessary for the purposes for which it was collected, or if you withdraw your consent and there is no other legal basis for the processing.
  • Right to restriction of processing: You have the right to request the restriction of the processing of your personal data under certain conditions, for example if you contest the accuracy of the data.
  • Right to data portability: You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and to transmit them to another controller, where the processing is based on consent or a contract and is carried out by automated means.
  • Right to object: You have the right to object to the processing of your personal data based on legitimate interest (e.g. storing your IP address for security purposes) or for direct marketing purposes. After you object, we will assess whether we have compelling and legitimate grounds for the processing that override your interests, rights and freedoms.
  • Right to withdraw consent: If the processing of personal data (including through analytical and marketing cookies) is based on your consent, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before withdrawal.
  • Right to file a complaint: You have the right to file a complaint with the Data Protection Inspectorate (AKI) (www.aki.ee) if you find that your rights have been violated in the processing of your personal data.

8. Cookies and similar technologies on our website

Our website uses cookies and similar technologies (e.g. web beacons, pixels) to improve your browsing experience, ensure website functionality, analyze web usage, and personalize marketing content.

a) How we collect consent:
When you visit our website for the first time, you will be presented with a cookie banner that gives you the option to grant or refuse consent for different categories of cookies. By default, all non-essential cookies are blocked.

Our website is set up to use Google Consent Mode v2, which ensures that Google services (such as Google Analytics and Google Ads) adapt their behavior according to your consent choices. This means that if you have not consented to, for example, advertising or analytics cookies, this data is not collected, or it is collected anonymously and in an aggregated manner that does not identify you personally.

b) Types of cookies and detailed information:
Our website uses both first-party cookies (set by us) and third-party cookies (set by our partners). The main categories of cookies and examples are listed below.

Please note that cookie names, providers and exact expiration dates may change over time.

Necessary cookies
Purpose – Ensuring basic functionality of the website and maintaining security. Necessary for the operation of the website.
Examples of cookies (name, provider, expiration date)
* cookie_consent (First-party, 1 year) – Saves your cookie preferences.
* wordpress_logged_in_xxxx (WordPress, until end of session/until browser is closed) – Saves the logged-in user's data.
* wordpress_sec_xxxx (WordPress, until the end of the session/until the browser is closed) – For security purposes.
* woocommerce_cart_hash (WooCommerce, until end of session) – Remembers the contents of the shopping cart.
* woocommerce_items_in_cart (WooCommerce, until end of session) – Shows the number of items in the shopping cart.
* wp_woocommerce_session_xxxx (WooCommerce, 2 days) – A unique code for each customer that links them to the shopping cart data.

Preference cookies
Purpose – Enables a website to remember information that changes the behavior or appearance of the page.
Examples of cookies (name, provider, expiration date)
* _language (First-party, 1 year) – Remembers your chosen language.

Analytical cookies
Purpose – Help us understand how visitors interact with the website by collecting and reporting information anonymously.
Examples of cookies (name, provider, expiration date)
* _ga (Google Analytics, 2 years) – Registers a unique ID that is used to generate statistical data about a visitor's visit to the website.
* _ga_xxxxxxx (Google Analytics, 2 years) – Records and counts page views.

Marketing cookies
Purpose – They are used to track visitors on websites. The purpose is to display advertisements that are relevant and of interest to the individual user.
Examples of cookies (name, provider, expiration date)
* _fbp (Facebook Pixel, 3 months) – Used to deliver Facebook ads.
* _gcl_au (Google Ads, 3 months) – Used to measure the effectiveness of ads.
* IDE (Google DoubleClick, 1 year) – Used to display Google ads on websites.

 

c) How to manage cookie preferences and withdraw consent:
You have the right to change your cookie preferences or withdraw your consent at any time.

  • Through browser settings: You can also control the use of cookies through your web browser settings. The help menu of most browsers provides instructions on how to manage cookies, including how to block or delete them. Please note that blocking cookies may affect the functionality of the website.

9. Contact information

If you have any questions regarding this privacy policy or would like to exercise your rights, please contact us:

Forklift OÜ
Estonian registry code: 10914764
Address: Jänesselja 18, Sauga 85008, Pärnu County, Republic of Estonia
Email address: liis.niitra@forklift.ee
Phone: + 372 5326 7099
Data Protection Specialist: Liis Niitra (liis.niitra@forklift.ee)

10. Changes to the Privacy Policy

We reserve the right to change this Privacy Policy at any time. Any changes will be posted on our website. We encourage you to review this Privacy Policy regularly to be aware of any changes.